Founded by Wim Koetsier. More than 20 years of experience in FMCG marketing and sales. Worked for Nutricia, Beecham, Beiersdorf and Kraft Jacobs Suchard. Started Koetsier & Company in 1998 and is founding father of Swiss chocolade in the Netherlands.

Since 2010 active with Foodlane Company importing food and drinks and giving advice. Koetsier studied HEAO and went to the University of Puget Sound in Tacoma USA. He is inspired by traveling and biking.